mardi 22 janvier 2008

A new deal ?

Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change.

Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors.

A social entrepreneur is a different kind of social leader who:

§ Identifies and applies practical solutions to social problems by combining innovation, resourcefulness and opportunity. Innovates by finding a new product, a new service, or a new approach to a social problem

§ Focuses first and foremost on social value creation and in that spirit, is willing to share openly the innovations and insights of the initiative with a view to its wider replication

§ Doesn't wait to secure the resources before undertaking the catalytic innovation

§ Identifies and applies practical solutions to social problems

§ Focuses first and foremost on social value creation and in that spirit, is willing to share openly the innovations and insights of the initiative with a view to its wider replication

§

“The best example of Social entrepreneur is shown on the act of Mr. Muhammad Yunus. for Bangladesh.”

Recipient of the 2006 Nobel Peace Prize, and internationally recognized for his work in poverty alleviation and the empowerment of poor women.

Professor Yunus has successfully melded capitalism with social responsibility to create the Grameen Bank, a microcredit institution committed to providing small amounts of working capital to the poor for self-employment.

From its origins as an action-research project in 1976, Grameen Bank has grown to provide collateral-free loans to 5 million clients in Bangladesh, 96% of who are women. Over the last two decades, Grameen Bank has loaned out over 5 billion dollars to the poorest of the poor, while maintaining a repayment rate consistently above 98%. The innovative approach to poverty alleviation pioneered by Professor Yunus in a small village in Bangladesh has inspired a global microcredit movement reaching out to millions of poor women from rural South Africa to inner city Chicago

After reading 'Good Works - with a Business Plan', I think that the MBA programs who decided to share more information about these topics have well understood that we speak about niche concept.

Social entrepreneur gained media attention and public attention.

This business model seems very interesting and helpful for the others. To my mind it is obvious that it permit “clean” business. Everyone is winning with social entrepreneurship : this might be the ultimate win-win business model. The entrepreneur is making business, with somehow a kind of gross profit. Customers are somehow people in difficulties, therefore such a business helps people, helps the Society, maybe even the government and the politics. Businesses such as equitable businesses really illustrate that this might not be only a trend, but more a way to show company that social business works, too. It might not shift the whole economy, but it will have surely an impact.

Anyway, business schools launched the program of Social entrepreneurship in order to attract young student’s imagination about the new corporate businesses, about new opportunities.

Social problems are present in every company and in every country so there is always and anywhere a desire to find innovative ways to solve social problems.

We should take into account that the most social entrepreneurship are financed by government and foundation and there is a lack of adequate financing.

This idea is very rich but today society needs more time and resolutions to put it the real practice. But as it will spread off with time, we will surely see that it is not just a trend.


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