mardi 22 janvier 2008

A new deal ?

Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change.

Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors.

A social entrepreneur is a different kind of social leader who:

§ Identifies and applies practical solutions to social problems by combining innovation, resourcefulness and opportunity. Innovates by finding a new product, a new service, or a new approach to a social problem

§ Focuses first and foremost on social value creation and in that spirit, is willing to share openly the innovations and insights of the initiative with a view to its wider replication

§ Doesn't wait to secure the resources before undertaking the catalytic innovation

§ Identifies and applies practical solutions to social problems

§ Focuses first and foremost on social value creation and in that spirit, is willing to share openly the innovations and insights of the initiative with a view to its wider replication

§

“The best example of Social entrepreneur is shown on the act of Mr. Muhammad Yunus. for Bangladesh.”

Recipient of the 2006 Nobel Peace Prize, and internationally recognized for his work in poverty alleviation and the empowerment of poor women.

Professor Yunus has successfully melded capitalism with social responsibility to create the Grameen Bank, a microcredit institution committed to providing small amounts of working capital to the poor for self-employment.

From its origins as an action-research project in 1976, Grameen Bank has grown to provide collateral-free loans to 5 million clients in Bangladesh, 96% of who are women. Over the last two decades, Grameen Bank has loaned out over 5 billion dollars to the poorest of the poor, while maintaining a repayment rate consistently above 98%. The innovative approach to poverty alleviation pioneered by Professor Yunus in a small village in Bangladesh has inspired a global microcredit movement reaching out to millions of poor women from rural South Africa to inner city Chicago

After reading 'Good Works - with a Business Plan', I think that the MBA programs who decided to share more information about these topics have well understood that we speak about niche concept.

Social entrepreneur gained media attention and public attention.

This business model seems very interesting and helpful for the others. To my mind it is obvious that it permit “clean” business. Everyone is winning with social entrepreneurship : this might be the ultimate win-win business model. The entrepreneur is making business, with somehow a kind of gross profit. Customers are somehow people in difficulties, therefore such a business helps people, helps the Society, maybe even the government and the politics. Businesses such as equitable businesses really illustrate that this might not be only a trend, but more a way to show company that social business works, too. It might not shift the whole economy, but it will have surely an impact.

Anyway, business schools launched the program of Social entrepreneurship in order to attract young student’s imagination about the new corporate businesses, about new opportunities.

Social problems are present in every company and in every country so there is always and anywhere a desire to find innovative ways to solve social problems.

We should take into account that the most social entrepreneurship are financed by government and foundation and there is a lack of adequate financing.

This idea is very rich but today society needs more time and resolutions to put it the real practice. But as it will spread off with time, we will surely see that it is not just a trend.


lundi 21 janvier 2008

Vente-privée.com




http://cas.uah.edu/clayboh/mkt470/slides/framework.ppt



http://www.vente-privee.com


Ventes privé.com is very successful e-business company who sells exclusively high brand product by internet. Access to the website is allowed only to subscribed people. The only way to subscribe to ventes privé is to be parrained by a friend. This shows that the firm policy is eclusively a private one.

The market aim is mainly young and dynamic people. We can observe this by the website cosmetic: the color and the shape are glowing, but the design of the website stay professional and energic.

Therefore, the main target would be aged 25-35 years old with confortable financial situation. Womens – who have time to check and to choose and to purchase for her or for the whole family – might specially be aimed at: the interface is feminized

Customer are supposed to be at ease with internet comsuption: a very neat and clean video show how the website works.

Once connected, customers are well informed about this internet purchase. Every product is shown with picture and a small explanation text. Products are available for men, womens, and childrens.
The policy is very easy : selling the stock of their suppliers 50-70% less than the shop price.
This business model permit this kind kind of discount because it is exclusively internet based business. There is no shop, but a virtual one. No employees, but virtual employees.
Ventes prives do not design any product, and it does not product any goods but it offers to customers a direct access to suppliers stocks.
Everybody is in the win win situation. Stocks are solds, prices lows down, fast and secured transaction are made, and delivery is possible everywhere.

This website give you a feeling of real shopping because the products are wery well exposed , the quality of zoom photo makes the materials touchy.
Also we have to mention that “ventes privé” sells just high quality brands.
Things which are very expensive in shops suddenly become accessible.
“Ventes privé” sells everything so every week there are some different products for clothing, accessories, decorations and etc. It is very exciting when you look up on the web to see what you can purchase today but maybe not tomorrow.
This is some kind of push marketing because if you dont buy it right now other virtual customer may buy in the next few seconds.

“Vente privé” is a very successful model because it doesn’t take high risks.
The schema is composed by suppliers, ventes privé ( virtual boutique), sales and customers delivery.

2.
Source: http://www.lexpansion.com/economie/actualite-high-tech/vente-privee-com-defend-sa-success-story-en-justice_113287.html
“Vente-privée” strength is that it was first on its market, making private e-business sales in France. The sponsorship model that is used by this firm brings value for the purchase. Its close relationship with suppliers allows high discount rates. Its strong quality delivery permit to fidelize customers: what you see and what you buy is what you get.


3. As shown in the previous text, other businesses like “Mistergooddeal” (www.mistergooddeal.com/), “Surinvitation.com” (www.surinvitation.com), “l'Invité des marques” (www.linvitedesmarques.com).