http://cas.uah.edu/clayboh/mkt470/slides/framework.ppt
http://www.vente-privee.com
Ventes privé.com is very successful e-business company who sells exclusively high brand product by internet. Access to the website is allowed only to subscribed people. The only way to subscribe to ventes privé is to be parrained by a friend. This shows that the firm policy is eclusively a private one.
The market aim is mainly young and dynamic people. We can observe this by the website cosmetic: the color and the shape are glowing, but the design of the website stay professional and energic.
Therefore, the main target would be aged 25-35 years old with confortable financial situation. Womens – who have time to check and to choose and to purchase for her or for the whole family – might specially be aimed at: the interface is feminized
Customer are supposed to be at ease with internet comsuption: a very neat and clean video show how the website works.
Once connected, customers are well informed about this internet purchase. Every product is shown with picture and a small explanation text. Products are available for men, womens, and childrens.
The policy is very easy : selling the stock of their suppliers 50-70% less than the shop price.
This business model permit this kind kind of discount because it is exclusively internet based business. There is no shop, but a virtual one. No employees, but virtual employees.
Ventes prives do not design any product, and it does not product any goods but it offers to customers a direct access to suppliers stocks.
Everybody is in the win win situation. Stocks are solds, prices lows down, fast and secured transaction are made, and delivery is possible everywhere.
This website give you a feeling of real shopping because the products are wery well exposed , the quality of zoom photo makes the materials touchy.
Also we have to mention that “ventes privé” sells just high quality brands.
Things which are very expensive in shops suddenly become accessible.
“Ventes privé” sells everything so every week there are some different products for clothing, accessories, decorations and etc. It is very exciting when you look up on the web to see what you can purchase today but maybe not tomorrow.
This is some kind of push marketing because if you dont buy it right now other virtual customer may buy in the next few seconds.
“Vente privé” is a very successful model because it doesn’t take high risks.
The schema is composed by suppliers, ventes privé ( virtual boutique), sales and customers delivery.
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Source: http://www.lexpansion.com/economie/actualite-high-tech/vente-privee-com-defend-sa-success-story-en-justice_113287.html
“Vente-privée” strength is that it was first on its market, making private e-business sales in France. The sponsorship model that is used by this firm brings value for the purchase. Its close relationship with suppliers allows high discount rates. Its strong quality delivery permit to fidelize customers: what you see and what you buy is what you get.
3. As shown in the previous text, other businesses like “Mistergooddeal” (www.mistergooddeal.com/), “Surinvitation.com” (www.surinvitation.com), “l'Invité des marques” (www.linvitedesmarques.com).
